Home > Search Results: keywords:"Komunikace v místě prodeje"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of goods distribution at promotional events
 Tuhkanen, Petra ; Jirsák, Petr (advisor) ; Rathouský, Bedřich (referee)
The topic of this thesis is the analysis of goods distribution at promotional events. By the promotion event in this thesis we consider actions of event marketing and the support of the sale in the place of selling. The aim of my thesis is the analysis of distribution and the optimization of current solution. The theoretical part describes the clarification of chosen terms from marketing communication and distribution. The practical part is dedicated to the analysis of goods distribution at promotional events of the company selling non-alcoholic beverages. In the end of the thesis I suggest the improvement of the current situation in the distribution considering the costs and time.
Detailed record
Analysis of sales promotion of Henkel company
 Kohoutová, Denisa ; Skokanová, Dagmar (advisor) ; Vyskočilová, Marie (referee)
The subject of this thesis is the analysis of sales promotion of Henkel company. The work is divided into theoretical and practical part. The theoretical part is concerned with sales promotions, its objectives, advantages and disadvantages. The theoretical part deals with POP communication and characteristics of various ways to support sales. The introduction of the practical part introduced Henkel company and the specific product designed for the analysis of sales promotion campaigns. The practical part is divided into two sections, namely the analysis of sales promotion of a selected product and the perception of Henkel brand among students. The conclusion of the practical section summarizes practical recommendations for similar future campaigns.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English